Skill-based learning creates a powerful way to engage professionals. By offering learning and credentials tailored to the skills they want to build and the goals they want to achieve. Rather than one-size-fits-all, standardized offerings, ICA's Tomorrow-Ready™ SkillPrint™ catalog spans five learning disciplines: Agility & Readiness, Value Creation, Complexity & Change, People Development, and Influence & Interpersonal Dynamics with each discipline containing several certifications and credentials.

Earning a certification requires learners to complete a combination of one core credential and at least two specialized credentials. The core credential covers the foundational elements and essential competencies that form the backbone of the certification. Specialized credentials, by contrast, give learners the flexibility to deepen expertise in a specific area. Because the approach is modular, credentials can be delivered on their own or in a variety of combinations letting learners build a certification that fits their role, industry, and career goals.

Key Messages

Learning is as Individual as You: Learners can choose credentials and certifications that reflect the skills most relevant to their role, interests, and goals.

Practical and Tomorrow-Ready™: Learners gain tools that they can apply at work immediately to be ready for whatever comes next.

Flexible by Design: Credentials can stand on their own or be combined in different ways, giving learners more ways to engage and develop.

Engage with New Skills: One learning experience can introduce learners to other relevant skills and credentials they may want to explore.

High Quality and Globally Recognized: Backed by ICA, every credential is earned, not given. 

Affordable: A one-time investment for lasting value with no renewal fees.

Marketing Tips

Market the Flexibility: Show learners that they can choose learning that is relevant to them rather than following a one-size-fits-all program.

Lead with Outcomes: Focus on what learners will be able to do after the course.

Use Recognition as a Trust Signal: Pair your expertise and learning experience along with ICA's brand recognition to reinforce credibility and differentiation.

Make Continued Learning Visible: When promoting one offering, show other relevant crendentials without suggesting that everyone must follow the same sequence.

Highlight Urgency and Relevance: Readiness isn't only a mindset; it's a set of skills you build deliberately for whatever tomorrow may bring. 

Promote: Relevant audiences include both individual learners (self-investment) and enterprise buyers (team ups killing).

Target Audiences

Entry-level professionals who are eager to stand out and contribute quickly.

Mid-level and senior practitioners who want to deepen their expertise and skills.

Organizational leaders who are driving transformations and building career-relevant skills aligned for tomorrow's workplace demands.

Career-focused professionals who want to build skills that support their current role, next opportunity, or individual development goals.

Existing alumni who already know your organization and may be looking for their next relevant learning opportunity.

Credential-seeking individuals and organizations who are looking for trusted evidence of practical and effective skill development.

Use these resources to help promote Tomorrow-Ready™ certifications and credentials. 

One-Pager for Learners

One-Pager for Organizations

Modular Introduction Video

Pitch Deck for Private Courses

Training Impact
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