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Positioning Micro-Credentials to Your Audience

Review tips for promoting micro-credentials and download sales & marketing collateral.

Micro-credentials offer a powerful way to engage busy professionals seeking fast, practical learning with real-world impact. As a Member Organization, you can leverage these offerings to attract new leads, reconnect with previous learners, and support clients who need flexible, targeted upskilling solutions.

Key Messages

Fast and Flexible: 2–4 hour learning experiences that fit into even the busiest schedules.

Practical and Job-Ready: Learners gain tools they can apply at work immediately—not just theory.

High-Quality and Globally Recognized: Backed by ICAgile, these badges give learners an edge in hiring, promotions, and their industry.

Affordable and No Renewal Fees: A one-time investment for lasting value—perfect for individual learners and enterprise L&D budgets alike.

Marketing Tips

Lead with outcomes — Focus on what learners will be able to do after the course.

Use urgency and relevance: “Need to master stakeholder communication before your next big meeting? Learn it now.”

Bundle or sequence offerings to upsell into full skill collections or certifications.

Promote to both individual learners (self-investment) and enterprise buyers (team upskilling).

Target Audiences

Busy professionals who want just-in-time skill-building without long-term time or budget commitments

Entry-level professionals eager to stand out and contribute quickly

Mid-level managers needing practical leadership and team-based skills

Senior leaders looking to sharpen strategic thinking

Micro-Credential Course Collateral

Many of the resources below have been designed in PowerPoint to make customization quick and accessible for all Member Organizations, regardless of the tools you use.

Step 1

Download the resource and add your organization's logo where indicated.

Step 2

Tailor the content to reflect your unique value propositions and micro-credential courses offered (where applicable).

Step 3

Export the files to alternate formats (e.g., PDF) for easy distribution across your preferred channels.