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Product Strategy Masterclass

In today's fast-paced and competitive market, product leaders face pressure to deliver results while navigating shifting customer needs, stakeholder demands, and business priorities. Yet we often see teams charging ahead without a clear product strategy, leading to scattered initiatives, unclear decisions, and missed opportunities.


A solid product strategy provides direction, helps teams prioritize, and ensures effort is focused on meaningful outcomes. Strategic thinking is therefore a core competency for every product leader, enabling confident decision-making and long-term impact.


This masterclass gives product leaders the mindset to lead with clarity, build shared understanding, and develop products that make a difference.

 

Course Highlights

This is what you will learn:

  • What is a product strategy?

    Identify what a structured product strategy involves and which elements it includes. Explore why a clear product strategy is essential for creating shared direction and focus in product development. 
  • How do you make strategic decisions?

    Explain and apply frameworks for strategic choices, including positioning products in the market and how to prioritize effectively through clear trade-offs. 
  • How do you communicate the product strategy?

    Understand the factors that make a product strategy effective to communicate. Explore how to create a compelling and clear strategic narrative that engages stakeholders. 
  • How do you turn strategy into action?

    Translate the product strategy into concrete actions that help the team prioritize correctly, ensuring that daily efforts support the long-term vision. 
  • How do you continue to create lasting value through evolving your strategy? Assess when and how the product strategy should be adapted in the face of change. Discuss how to know when it's right to pivot, stay the course, or rethink the entire strategy. 
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Jiten VaraTrainer: Jiten Vara

Jiten is a coach and trainer with over 15 years of experience. During this time, he has worked with organizations in charity, retail, government, financial services, and many spaces in between, helping organizations shift from project-led delivery to empowered, product-led ways of working. His expertise sits at the intersection of Product Management, Product Strategy, and Delivery at Scale, supporting teams and organizations to make better decisions, focus on outcomes over output, and align around a compelling narrative for where their product is heading and why. He is also an author and a professional coach, accredited by the ICF.

Testimonials for this training:

"An efficient overview of how to think about and organize the work of creating a product strategy, and how it can be communicated."

- Ellen D.

"Concrete and inspiring. Has given me immediate next steps I can take."

- Ragnhild L.

"Recommended for any organization that wants a good overview of what's happening within product strategy in 1 day."

- Rune Å.

"Fun, educational, and a very inspiring course. I'm now motivated to test out several of the methods with my team." 

- Isabella M. F.

"Perfect one-day product strategy course!" 

- Jérôme F.S.

"Good discussions and useful tools I can bring back to the office."

- Alexander E.

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About ICAgile Certifications

ICAgile is a globally recognized agile certification body, with over 275,000 certifications issued to date. Founded in 2011, we provide practical and impactful learning that inspires dynamic organizations. We envision a world where businesses succeed in purposeful, people-centric ways.